case study
The Prix de Lausanne
The Prix the Lausanne is one of the world's most famous international competition for young ballet dancers since 1973. With a growing number of competition offerings worldwide and regular confusion with the Béjart Ballet taking also place in Lausanne, the Prix de Lausanne, although keeping its notoriety, faced a shrinking numbers of sponsors, patrons and donors and a decreasing media coverage.
- challenge The Prix de Lausanne needed to show it was alive and well. It needed to emphasize its uniqueness as a competition offering no cash prizes but scholarship opportunities worldwide. It needed to highlight its major role in the worldwide Ballet scene giving each year 120 candidates from 30 different countries a unique opportunity to becoming professional dancers. thus actively contributing to the Ballet scene worldwide.
- solution
- A collaborative work between 2 different agencies - Lewis Moberly for the corporate design and Prezenz for the online communications - resulted in a unique concept "bringing backstage frontstage", highlighting the competition in progress rather than the past achievements and prestigious history.
The new corporate identity and imagery contributed in differentiating the Prix de Lausanne from other Ballets while insufflating a fresh, active, dynamic feel to the competition specifically appealing to young crowds and potential sponsors whose revived interest exceeded expectations.
Illustration: Before/After Corporate Identity & Website
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