case study
fashion designer Catherine Gratton
Swiss Fashion designer Catherine Gratton, competition winner of UBS platform 2003 and former dressmaker at Chanel was in the process of creating her own brand and collection to be presented during the fashion week in Paris.
- challenge As a startup fashion brand, Catherine Gratton was in need of a complete identity package. In an ultra-competitive environment, the task was difficult in order to carry the brand's promise of high quality, unique style while ensuring a strong appeal to both the media audience and the prospective clients.
- solution
- An elegant typography based visual identity applied with a "retro" twist mirroring the fashion designer clothing style. The work produced encompassed label design, website, brochures, flyers, business cards and collaterals, etc.
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